Paid Search vs Organic Search

Difference Between Paid and Organic Search

• Paid search results are ads that you see wen you search for a keyword on the internet.
• Organic search results are the natural, unpaid results that appear when you search for a keyword.
• Paid and organic search result differ in terms of their content, layout and placement on the SERPs.
• Paid searches have more ads while organic ones have more content-rich pages.
• Organic searches also tend to be more valuable as they usually lead to relevant websites or blog posts that might not be found through paid searches.